Listing Agent Specialist Natalie Perez Discusses the Value of Home Transformations in the DMV


Real estate mogul and business expert Barbara Corcoran often says, “Buyers decide in the first eight seconds of seeing a home if they are interested in buying it.” At Donna Kerr Group, we make those eight seconds count and ensure our clients truly make the most of their home sale. 

Which version makes you want to settle right into your new home? 

It’s a great time to be a seller. Market considerations are buzzing in the DC Metro area, as homes continue to sell rapidly. With home inventory as low as it is and homes selling so quickly, styling a home for sale may feel unnecessary. At Donna Kerr Group, we know how much our process adds to the bottom line, no matter what’s happening in the market. Our team sat down with Listing Agent Specialist, Natalie Perez, to discuss the proven ways that Donna Kerr Group gets the maximum offer on homes through our simple and proven Signature Listing Process.

Another effective transformation by our talented team!

“As home selling specialists, my fellow listing partner, Susan Kirn, and I find it frustrating and disappointing when we see other homes online that aren’t being showcased to their full potential. Because, in today’s real estate market, it is more important than ever to make sure that your home is styled to have the best home selling experience and achieve the greatest return.” 

Natalie and Susan guide clients through the process of transforming their home so buyers will emotionally connect to it the moment they see it, within the first eight seconds and beyond! That’s why in our market our listings sell for an average of $22 - $43 per square foot MORE than non-Donna Kerr Group listings. 

It’s obvious which room potential buyers will connect with!

As masters of Donna Kerr Group’s Signature Listing Process, Natalie and Susan help clients find the best solutions for their unique home. Natalie says, “Our in-house design team can recommend the right on-trend light fixtures to swap out some of the old ones, the best shade of paint for a fresh coat, source a stone countertop for the kitchen, and potentially advise on a quick refresh of a bathroom to maximize your sale without spending unnecessary money on costly renovations.” These cost-effective solutions can drastically raise the value of a client’s home and increase the amount a buyer wants to pay, netting much more for the seller. 

Who wouldn’t want to work here?

“Once your home is almost ready to hit the market, our in-house design team focuses on a visual layering effect to each space in our clients’ homes, effectively ‘playing on the heartstrings of buyers.’” As Natalie describes it, “Whether your home requires a full stage or a partial stage, we’re here to add the designer touch that today's buyers will fall in love with and ultimately envision themselves calling your home theirs.” Perhaps the most incredible part is, we manage the entire process which is completed in one to three weeks. 

Are you ready to sell your home? Our team is ready to help the right buyer fall in love with your home. Contact us so we can help you begin the Signature Listing Process today.